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How long does it take to break a habit?
What is the 21/90 rule and is it true?
6 strategies for staying on track when breaking a habit
Which habits are most difficult to break?
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Jump to section
How long does it take to break a habit?
What is the 21/90 rule and is it true?
6 strategies for staying on track when breaking a habit
Which habits are most difficult to break?
How long does it take to break a habit or addiction? Many people find themselves asking this question when they’re struggling to kick a bad habit to the curb. Because habits are often embedded in your daily life, it can feel intimidating to try to quit a bad habit cold turkey.
Everyone has a habit they’d like to change, whether it’s nail biting or “doom scrolling” on social media. Knowing how long it takes to break a habit can help you set realistic expectations and motivate you to change.
Research suggests it takes an average of 66 days to break a habit. However, scientific evidence also shows it can take as little as 18 days or as long as 254 days. The length of time it takes varies widely depending on the habit’s complexity, how long the habit has existed, and the person’s motivation.
Health psychology researcher Dr. Phillippa Lally found the 66-day average through a study of 96 volunteers who took on a new daily health habit for 12 weeks. In addition to finding that it can take a long time to break a habit, research indicates that more complex habits take longer to change. For example, it’s generally more difficult to stop smoking than it is to stop biting your nails.
Breaking an addiction, however, may take longer than breaking a habit. An addiction is a chronic, relapsing disease. A habit is a behavior that has become automatic because it has been repeated many times.
While many addictions start as habits, addiction is associated with changes in your brain chemistry that take time to reverse. These chemical changes can impair your ability to think, make decisions, and maintain self-control.
You may have heard that it takes 21 days to build a habit and 90 days to create a permanent lifestyle change. This is known as the 21/90 rule, and it’s often applied to both making and breaking habits.
However, this “rule” is a myth. It originated from a plastic surgeon named Maxwell Maltz, who observed that his patients seemed to adjust to their new appearance in about 21 days. This observation was published in 1960 in his book titled “New Psycho-Cybernetics.”
Maltz did not conduct a scientific study and based his estimate solely on what he saw in his practice. No research exists supporting a 21- or 90-day time frame for building or breaking a habit.
It’s easy to decide you want to break a habit, but it can be challenging to do this in practice. You may feel more motivated initially but find yourself slowly slipping back into your old habits after a few days or weeks.
Breaking a habit requires consistency and self-determination, but it is within your reach. Use these tips to keep yourself on track.
In 2012, a reporter named Charles Duhigg introduced the “habit loop” in his book “The Power of Habit.” This concept claims that habit formation follows a three-step loop:
To successfully break a bad habit, you need to figure out the cue that started the habit in the first place. This is your “why.”
For example, say your habit is regular online shopping. Boredom may have triggered this habit. Maybe the first time you shopped online, it helped cure your boredom. Now, you shop online regularly whenever you’re bored.
In this example, the cue is boredom, the routine is the shopping, and the reward is entertainment.
Consider what cue you’re responding to when you start your habit behavior. Try replacing the behavior with a different, healthy habit.
If you want to break the online shopping habit in this scenario, try identifying when you feel bored. Then, you could choose to react with a different activity, such as going for a walk. This can help you break your habit loop and replace old habits with positive new ones.
If you aren’t sure what to replace your negative habits with, try tapping into the common habits of successful people. These include getting organized, creating a daily routine, and practicing gratitude. Practicing these habits can help create the best conditions to support positive change.
Breaking bad habits and forming good habits requires self-reflection. This means setting aside time to think deeply about your thoughts, motivations, and behaviors to identify what you want to change.
Taking time to self-reflect creates a self-awareness that can lead to benefits like the following:
These benefits can help you think through your behaviors and cues more clearly. If you aren’t sure where to start, try asking yourself these self-discovery questions:
Prioritizing self-reflection about your habits can help you develop a game plan to tackle them. Think about your habits, what you want to change, and what challenges you may encounter.
Because breaking habits requires consistency, it’s best to start with incremental changes that add up over time. For example, if you want to break a bad habit of constant snacking, don’t set a goal to cut out all snacks at once. Doing so can lead to unrealistic expectations and set you up to fail.
Instead, try cutting out the snacks you have after dinner or while watching TV. Once you’ve successfully met that goal, gradually build up to cutting other snacks. This behavior can help the change feel less drastic and make it easier to achieve.
Habit stacking is the practice of choosing an existing habit and “stacking” a new habit on top of it. For example, you might practice gratitude while brushing your teeth. Or, when you eat breakfast, you may take vitamins at the same time.
This practice helps form new habits by making an existing habit a cue. It also makes it easier for your brain to remember a new behavior, positioning you for success.
To create a stacked habit, consider adding your new desired activity immediately before or after something already part of your routine. For example, you can take a walk immediately after eating dinner. Or, you could meditate right after making your bed each morning.
You may find it challenging to hold yourself accountable to your new routines. This is when finding an accountability partner is invaluable.
An accountability partner can check in with you regularly to make sure you’re staying on track. They can also help you stay motivated and brainstorm ideas for when you hit roadblocks.
You can ask anyone to be your accountability partner, such as a friend, neighbor, or life coach. If you aren’t ready to involve someone else in your habit-forming journey, you can also use habit tracker apps. Research shows that monitoring your progress can help you achieve your goals, acting as a motivator to show you how far you’ve come.
Depending on the complexity of your habit, it may be beneficial to get outside, unbiased help. Coaching is great for this. Personal coaches exist to help you successfully make lifestyle changes and achieve personal growth.
Working with a coach can help you develop a personalized plan to rid yourself of negative habits once and for all. A coach can hold you accountable, talk you through any mental barriers, and help you reflect along the way.
Some habits are harder to break than others. Most of the time, the hardest habits to break involve the strongest rewards.
For this reason, habits like the following may take extra time to change:
Change is uncomfortable. It involves breaking away from your routines and automatic behaviors that may play a large role in your daily life. The key to sticking with your habit changes is learning to embrace discomfort instead of avoiding it.
Here are a few tips for getting comfortable with discomfort:
The answer to “How long does it take to break a habit” differs for everyone. It could take you 18 days or 18 weeks. The key is to stick with your habit-breaking efforts until you notice a difference.
Breaking unhealthy habits is a matter of strategic behavior change. BetterUp Coaches specialize in employing evidence-based strategies to enable sustainable growth. Stay on track with a BetterUp Coach to break unhealthy habits and create lasting change.
Understand Yourself Better:
Big 5 Personality Test
Learn how to leverage your natural strengths to determine your next steps and meet your goals faster.Understand Yourself Better:
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Learn how to leverage your natural strengths to determine your next steps and meet your goals faster.Kelsey Herbers is a health and wellness writer based in Charleston, SC. She has a particular passion for the mental health and well-being space, creating actionable content that can empower people to make confident decisions for their personal wellness. Her work has been published in The New York Times, Insider, and more. Kelsey holds a B.S. in Communication Studies and a Minor in Journalism from Belmont University.
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